November Business Spotlight: Touchpoints Marketing
Nottingham entrepreneur recognised as one of the top six marketers in the country for her support with small business growth.
This month, we are delighted to spotlight Touchpoints Marketing, founded by the accomplished entrepreneur Vic Taylor. With a passion for building business brilliance and empowering entrepreneurs, Vic has established Touchpoints Marketing as a beacon of innovation and leadership in the industry.
About Touchpoints Marketing
To understand who Touchpoints Marketing are and what they do, it’s crucial to look at their origins, growth, and evolution, which has led to owner, Vic Taylor’s recent shortlist for Marketing Strategist of the Year for England and Ireland with Enterprise Nation.
Vic’s Journey: From Corporate Life to Marketing Pioneer
Vic’s journey (after 10 years in corporate) began in 2014 as a freelance marketer, a career path only 2% of university graduates are encouraged or supported to pursue. As her business grew into a marketing agency, she worked with a wide range of clients in the UK and abroad, her reputation and success flourished. However, during the COVID-19 pandemic, Vic lost 95% of clients in a week and was forced to reassess her business model. She began helping other businesses manage their own marketing via online courses, a pivotal moment that shifted the focus of her company.
A Pandemic Pivot Turning Setbacks into Success
Since then, Touchpoints Marketing has gone from strength to strength. Vic now leads a growing team of six, and the company is involved in several exciting projects, such as Your Path to Profit, Marketing Mavericks and Six-Figure Niche (more information to come on these). She also hosts a podcast alongside Sales Expert Leisa Pickles, offering valuable insights to fellow professionals.
Supporting Future Marketers Through Strategic Innovation
Although Vic no longer creates marketing content directly for businesses, her focus in on the strategic thinking instead. Her commitment to supporting businesses and individuals remains strong. She founded Marketing Mavericks, a program that partners with universities to guide graduates in their freelancing careers. Through this initiative, graduates like Maddie and Tuula have been able to create cost-effective marketing materials, such as social media templates and a new website for the Mansfield and Ashfield Business Network.
Championing Dedication and Commitment
In the years since Touchpoints Marketing was founded, the company has come full circle. Vic’s unparalleled support for both businesses and graduates underscores her dedication to the industry. This commitment was recognized in 2022 when Vic was awarded Marketer of the Year. This year, she has once again been nominated and is currently among the top 6 finalists across the UK and Ireland for Marketing Strategy of the Year with Enterprise Nation.
This latest nomination adds to Vic’s growing list of accolades, celebrating her ongoing contributions to supporting businesses, which is why we are thrilled to spotlight Touchpoints Marketing as November’s Business of the Month.
If you’re a member of the Mansfield and Ashfield Business Network looking to elevate your marketing strategy, Touchpoints Marketing offers tailored solutions and valuable educational resources. To learn more, visit their website or contact Victoria via the email below.
Website: touchpointsarketing.co.uk
Email: vic@touchpointsmarketing.co.uk
Know a student or graduate that’s ready to launch their marketing career?
Explore the Marketing Mackericks program for aspiring freelance marketers.
Scale Up Podcast
Tune in and join Vic and Leisa for expert insights to boost your business.
Vote for Vic Taylor – Marketing Strategy Adviser of the Year 2024
Take a moment to vote for Vic’s inspiring work work this year.
